Privacy policy

Last updated: August 2, 2026

Sleep Center S.E., Inc., doing business as Sleep Center Direct and The Sleep Center (“Sleep Center,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit SleepCenterDirect.com, purchase our products, visit or communicate with one of our stores, contact us, or otherwise interact with our services (collectively, the “Services”).

Please read this Privacy Policy carefully. By using the Services, you acknowledge the practices described in this policy.

Contents

1. Personal Information We Collect
2. How We Use Personal Information
3. Cookies and Similar Technologies
4. Analytics and Advertising
5. How We Disclose Personal Information
6. Social Media, Reviews, Maps and Third-Party Services
7. Marketing Communications
8. Data Retention
9. Data Security
10. Your Privacy Rights
11. Individuals in the EEA, UK and Switzerland
12. Children’s Privacy
13. External Links
14. Changes to This Privacy Policy
15. Contact Us

Personal Information We Collect

The personal information we collect depends on how you interact with us.

Information You Provide

We may collect information you provide directly to us, including:

• Your name, email address, telephone number, billing address and delivery address.
• Account login information and account preferences.
• Products you view, place in your cart, purchase, return or exchange.
• Order details, delivery instructions and customer-service communications.
• Information submitted through contact forms, chat tools, warranty or service requests.
• Reviews, survey responses, contest entries and other content you choose to provide.
• Marketing preferences, including whether you want to receive promotional emails or other communications.
• Information you provide when visiting one of our retail locations or communicating with our employees.

Payment and Financing Information

Payments made through our online store are processed by Shopify and its payment-service providers. We generally do not receive or retain your complete payment-card number. We may receive transaction information, such as payment status, payment method, billing address and a limited portion of a card number.

If you apply for financing, including financing offered through Synchrony Bank, your application is submitted to and processed by the applicable financing provider. The financing provider’s privacy policy and terms govern the information submitted through its application. We may receive information necessary to complete or service your purchase, but we do not make financing approval decisions.

Information Collected Automatically

When you use our Services, we and our service providers may automatically collect information such as:

• IP address, browser type, device type and operating system.
• Device identifiers and general geographic location derived from an IP address.
• Pages and products viewed, searches performed and links selected.
• Referring website, browsing activity and interactions with the Services.
• Shopping-cart activity, purchase activity and session information.
• Date, time and duration of visits.
• Information collected through cookies, pixels, tags, software development kits, local storage and similar technologies.

If you choose to use a “find my location” or similar feature in our store locator, your browser or device may ask for permission to provide more precise location information. You can decline or revoke that permission through your browser or device settings.

Information From Other Sources

We may receive information from:

• Shopify and providers that support our online store.
• Payment processors, financing providers and fraud-prevention services.
• Advertising, analytics and social-media partners.
• Delivery, installation and customer-service providers.
• Review platforms and store-location services.
• Publicly available sources and business partners.

How We Use Personal Information

We may use personal information to:

• Provide, operate and improve the Services.
• Process orders, payments, returns and exchanges.
• Arrange delivery, setup, removal of eligible old bedding and related services.
• Communicate about orders, appointments, deliveries, warranties and service requests.
• Provide customer support and respond to questions.
• Create and manage customer accounts.
• Personalize products, content and recommendations.
• Maintain our store locator and help customers find nearby locations.
• Send marketing communications when permitted by law and consistent with your preferences.
• Measure and improve our website, advertising and marketing campaigns.
• Detect, investigate and prevent fraud, misuse, security incidents and illegal activity.
• Protect our customers, employees, business, property and legal rights.
• Comply with legal, tax, accounting and regulatory obligations.
• Establish, exercise or defend legal claims.
• Carry out other purposes disclosed when information is collected.

Cookies and Similar Technologies

We and our service providers use cookies and similar technologies to operate the website, remember preferences, maintain shopping carts, analyze website traffic, improve performance, personalize content and measure or deliver advertising.

These technologies may include:

• Essential technologies, which are necessary for the website, shopping cart, checkout, fraud prevention and security.
• Functional technologies, which remember choices and provide enhanced website features.
• Analytics technologies, which help us understand how visitors use the Services.
• Advertising technologies, which may be used to measure campaigns, personalize advertising or show advertisements on other websites and services.

Where required, we obtain consent before using nonessential cookies or similar technologies. You can manage available choices through our cookie banner or the Cookie Preferences link on our website. You can also control certain cookies through your browser settings. Blocking some technologies may affect website functionality.

Analytics and Advertising

We may use Shopify’s analytics and advertising services and services offered by companies such as Google and Meta to understand website activity, measure advertising performance and deliver more relevant advertising.

Depending on our settings and your choices, information about your interaction with our Services may be disclosed to advertising partners and used for targeted advertising. Certain privacy laws may define some of these disclosures as “sharing,” “targeted advertising” or a “sale” of personal information, even when no money is exchanged.

Where applicable, you may opt out by using the Your Privacy Choices, Do Not Sell or Share My Personal Information, or similar link provided on our website. We also process recognized opt-out preference signals, such as Global Privacy Control, where required by applicable law and supported by our systems.

You can review or change your cookie preferences through the cookie controls available on our website.

How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

Shopify

Our online store is hosted by Shopify. Shopify processes personal information to provide the ecommerce platform, checkout, fraud prevention, analytics and other services used by our store. More information is available in the Shopify Consumer Privacy Policy.

Service Providers

We may disclose information to companies that provide services on our behalf, including:

• Website hosting and ecommerce services.
• Payment processing and financing.
• Order processing and fraud prevention.
• Delivery, installation and product-removal services.
• Email, customer support and chat services.
• Analytics, advertising and marketing services.
• Store-locator, mapping and geolocation services.
• Review and reputation-management services.
• Information technology, security, data storage and professional services.

These providers receive information as needed to perform services for us or as otherwise permitted by law.

Advertising and Business Partners

We may disclose identifiers, device information, internet activity and purchase-related information to advertising and analytics partners, subject to applicable consent and opt-out requirements.

Legal and Safety Disclosures

We may disclose information when we believe it is reasonably necessary to:

• Comply with applicable law, legal process or governmental requests.
• Enforce our agreements and policies.
• Detect, investigate or prevent fraud, security incidents or illegal activity.
• Protect the rights, safety and property of Sleep Center, our customers or others.
• Establish, exercise or defend legal claims.

Business Transactions

Personal information may be disclosed or transferred as part of a merger, acquisition, financing, reorganization, bankruptcy, sale of assets or similar business transaction.

Social Media, Reviews, Maps and Third-Party Services

Our Services may contain social-media features, Google Maps, Google Reviews, financing links and links or integrations operated by third parties. Information provided to or collected by those third parties is governed by their respective privacy policies. We encourage you to review those policies before providing personal information.

Marketing Communications

You may unsubscribe from promotional emails by selecting the unsubscribe link included in an email. Even if you opt out of marketing communications, we may continue sending non-promotional communications concerning orders, deliveries, accounts, warranties, service requests and our ongoing business relationship.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing Services, completing transactions, maintaining business and tax records, resolving disputes, enforcing agreements, preventing fraud and complying with legal obligations.

Retention periods vary depending on the type of information, our relationship with you and applicable legal requirements. When information is no longer reasonably required, we may delete, anonymize or securely dispose of it.

Data Security

We use reasonable administrative, technical and physical measures designed to safeguard personal information. However, no website, electronic transmission or storage system is completely secure, and we cannot guarantee absolute security.

You are responsible for protecting your account credentials and notifying us if you suspect unauthorized activity involving your account.

Your Privacy Rights

Depending on where you reside and subject to applicable exceptions, you may have the right to:

• Request access to personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of personal information.
• Request a portable copy of certain personal information.
• Obtain information about the categories of information collected, used or disclosed.
• Opt out of certain targeted advertising, sales or sharing of personal information.
• Limit certain uses of sensitive personal information, if applicable.
• Withdraw consent when processing is based on consent.
• Appeal a decision concerning a privacy request.
• Receive equal service and pricing without unlawful discrimination for exercising privacy rights.

To exercise a privacy right, contact us using the information in the Contact Us section. We may need to verify your identity before completing a request. Where permitted, an authorized agent may submit a request on your behalf, but we may require proof of authorization and identity verification.

You may also use privacy-choice links available in the footer of our website to manage cookies or opt out of qualifying data sharing.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Additional Information for Individuals in the EEA, United Kingdom and Switzerland

Where applicable, we process personal information under one or more of the following legal bases:

• Performance of a contract, including processing and delivering an order.
• Compliance with a legal obligation.
• Our legitimate interests, including operating and improving our business, preventing fraud and securing the Services.
• Your consent, including when required for certain cookies or marketing activities.

Personal information may be processed in the United States, Canada and other countries that might not provide the same level of data protection as your country. Where required, appropriate safeguards are used for international transfers.

You may have the right to complain to the data-protection authority in the country where you live or work.

Children’s Privacy

The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, please contact us so that we can take appropriate action.

Individuals who have not reached the age of legal majority should use the Services only with the involvement of a parent or legal guardian.

External Links

Our Services may link to websites or services that we do not control. We are not responsible for the privacy, security or content practices of those third parties. This Privacy Policy applies only to information processed by or on behalf of Sleep Center.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technologies, legal requirements or business operations. The revised policy will be posted on this page with an updated “Last updated” date.

If changes materially affect how we process personal information, we may provide additional notice when required by law.

Contact Us

For questions about this Privacy Policy, to submit a privacy request or to make a privacy-related complaint, contact:

↑ Back to top